London NLP Practitioner

NLP or neuro-linguistic programming is a therapy approach which can bring wonderful changes.

NLP is an acronym for:

  • Neuro... our neurological processes
  • Linguistic... the words we use and how we express ourselves
  • Programming... how we achieve results, in particular our patterns of emotions and behaviours.

We make sense of the world both consciously and unconsciously. The conscious mind is actively thinking, analysing and making decisions. However, the conscious mind has its limits. We may rarely think about it, yet most of our life is run on autopilot, on the level of the unconscious. Responses of emotions, thoughts and how we remember the past, all happen automatically, without consciously thinking about them. However our programmed responses and ways of thinking can actually be modified for our benefit. This is where the magic of NLP steps in.


NLP is frequently described as the “study of the structure of excellence”.


The originators of NLP, Richard Bandler and John Grinder, set out to model the excellence of outstanding individuals. As NLP practitioners, they looked at how these individuals used language, behaviours and ways of thinking. This is why there is often an association between NLP and excellence at sports or other skill-driven performance. The techniques used by these effective people can, through NLP, be used also by people like you and me.

NLP is a powerful tool for breaking behavioural and emotional patterns. It is a ‘technology’ to kick annoying habits and implement new productive ones. An NLP practitioner will use NLP techniques can help an individual choose the response which they would prefer to have. From time to time, it is beneficial to consider whether our ways of behaving or emoting are serving us well.


Are they truly the right patterns and modes for our wellbeing?

How would you prefer to view the world?

How you prefer to act?

How would you prefer to feel in response to events and people?


Taking a deeper look at how NLP treatment works.

An NLP practitioner will normally carry out treatment through one of two ways. It may form a component of a hypnotherapy session. Alternatively NLP, delivered as a conversation or as visualisations, may be carried out when a client is in a gently relaxed state, comparable to meditation or daydreaming. Eyes are shut and mind relaxed, yet the client is fully aware of where they are. They are also able to participate actively in any NLP or coaching conversation.


In this relaxed state, the noise of the conscious mind’s constant rationalising and analysing becomes fainter. NLP can support clients to examine and revaluate subconscious motivations, emotions and behaviours.


The effectiveness of speaking to the subconscious mind may be compared to what happens when someone goes diving. When you are swimming on the surface of the sea, the water is choppy and it can be hard to control your movements. However, as soon as you go underwater, below the surface to deeper waters, the water is clearer and movement is freer. The same is true of our thinking. At the surface, more conscious level, there is often too much activity and static for clarity and new ideas to be absorbed. Going deeper, going to the level of the subconscious, allows for clearer thinking, openness to new perspectives and longer lasting changes.


NLP can be utilised for helping someone to:

  • let go of unhelpful behaviours or reactions to situations
  • tap into positive and constructive emotions, thoughts and ways of living
  • conquer exam or interview nerves
  • gain greater confidence
  • increase motivation and resilience
  • increase focus and stamina for better sports performance
  • increase self control and overcome addictions
  • reduce stress and anxiety
  • reduce the impact of trauma
  • reduce phobias
  • kick bad habits

At Deep Dive Therapy, in London, we use NLP tools to support clients to let go of old unwanted modes of thought and action. As an NLP practitioner, I strive to generate positive change by considering which habits of thought and emotion will bring greater success. NLP can foster change in relationships, work, and raise self esteem and confidence.





Lucy, Surrey

Before I started my sessions with Jason, I had been battling with addiction for many years, I was looking for a way to quit and recover for good without any more slip ups. The sessions were clear, helped me see beyond the addiction into my habits and rituals and break down where the need came from. I learnt techniques to help deal with my anxiety and I'm not sure I could have ever gotten to the place I am now, as a recovering addict, without his help. I highly recommend him and would just say that he made a very challenging and difficult process feel easy and comfortable and my thought process regarding any desire to start again has changed. Thank you for all your help Jason Demant.


Zack, Hackney - London Fire Service

Jason is extremely easy to talk to and committed to working through any issues. His hypnotherapy has given me a spring in my step in overcoming drug addiction and would gladly recommend him to anyone.


In the video Jason delves into why he is equipped to help clients work through challenges with Deep Dive Therapy.


get in touch now

Get in touch via phone, email, or alternatively send us a message via our contact form.




    The number of sessions required will vary and you are not locked into booking a certain number of sessions. Often you can simply decide at the end of a session if you feel you need to come back for further support. Sessions last up to two hours. With most people requiring no more than two to four sessions. The treatments listed are common challenges. If you can’t see what you are looking for, get in touch by email. It is likely we can help.

    • Hypnotherapy

      Tapping into the unconscious

    • Coaching

      Life, Performance & Success

    • CBT

      Cognitive Behavioural Therapy

    • NLP

      Neuro-Linguistic programming

    Click on a therapy to find out more.


    Types Of Therapy WE USE

    Deep Dive Therapy sessions are tailor-made to your specific needs. Change is focussed and enjoyable. I aim to bring you excellent results in a short amount of time. During sessions at my London clinic I use a combination of Clinical Hypnotherapy, Cognitive Behavioural Therapy (CBT) and Neuro-Linguistic Programming (NLP), together with Mindfulness Based Cognitive Therapy and dynamic life coaching exercises and tools. Some sessions will include just one approach, others a mixture, according to what would be most effective to help you reach your chosen goals. Click the links here to find out more.




    11 years - Clinical Hypnotherapist, NLP Practitioner, CBT and Mindfulness based cognitive therapist.


    Addictions and habits, anxiety, phobias, managing change and workplace conflict.


    Deep Dive Therapy 1-4 two hour sessions. £100 an hour.
    Coaching packages available.


    Validated practitioner of the General Hypnotherapy Standards Council. Member of the General Hypnotherapy Register and the UK Complementary and Natural Healthcare Council (CNHC)


    get in touch now

    Get in touch via phone, email, or alternatively send us a message via our contact form.



      How does Deep Dive Therapy Work?

      Deep Dive Therapy is a personal change concept not offered by anyone else. I am not wedded to one form of therapy and sessions draw in a number of approaches, including neuro-linguistic programming (NLP), clinical hypnotherapy and aspects of cognitive behavioural therapy (CBT). I also frequently use life coaching and mindfulness-based approaches.

      I am flexible and open, using my intuition and experience to decide what intervention would be the most useful for a client at the present moment.

      With kindness and compassion, we dive in quickly on what is really bubbling under the surface for you. Addressing what is really going on, but at your pace and in line with what you are happy to do.

      Yes, there are many hypnotherapists, NLP practitioners and life coaches in London. However, I bring a very fresh and effective way of working. I call my technique ‘Deep Dive’ since we get to the core and underlying issues quickly. I don’t waste your time on anything you don’t need.

      For most challenges sessions last up to two hours. You will see that for some treatments sessions are shorter. For example, life coaching sessions, following an initial two hour session, are 50 minutes in duration.

      For some phobias, one session is sufficient. For many addictive patterns, between two and four sessions are beneficial. Sessions can be weekly or spaced out. My quit smoking programme is for two sessions, one session of just over 90 minutes, with a second ‘quit session’ of 50 minutes. Life coaching packages vary in session number. Session in King's Corss, London or online.

      I have found that sessions of up to two hours in duration can ensure we really do dive deeply into the issues at hand. In a shorter one hour session, it can happen that we have to stop just as we were getting to the real issues. Things get left on a ‘cliff-hanger’. This is frustrating and may delay change and progress. We have to restart again a week later, rather than continuing and building on the positive momentum just created.

      The process is straightforward. Simply get in touch today using the enquiry form and we will arrange a time for your first session. I also offer a free, no-obligation, initial phone consultation. Use your free consultation to ask any questions (no matter how small) and decide of I am the right therapist for you. Sessions are in person in King's Corss, London or online. Once we have a date in the diary, I will send you a brief background questionnaire to fill-in as well as a document which outlines terms and conditions around how sessions are run.

      Session last up to two hours and are £200. 50 minute sessions are £100. Life coaching fees vary according to package. The standard smoking cessation programme is £245.

      I do understand that sessions are an investment and paying upfront for sessions can be difficult for many people. For individually booked sessions, you will need to pay in full before or at your session.

      If you book a package of sessions, you can pay in instalments. However, in general, you will pay at least £200 before your first session. The remainder will normally be paid, in full, before your last package session. If you require a longer period to pay, please be in touch to discuss your needs.

      We will establish very clearly when and how much your payment plan is. This will be by email or on paper so that our agreement is recorded.

      When you book a session it is for up to two hours. This means that I will set aside this amount of time for you and I will be totally available for that time. You have paid for my time. If you come late, no matter what the reason, I cannot make any promises that we will be able to go beyond your agreed session time. I do not give refunds when you are late.

      Sometimes coming late is unavoidable, should there be train delays, traffic or unavoidable holdups. However, if you anticipate there could be delays, ensure you leave enough time. It's better to be a few minutes early than a few minutes late.
      If you do need to cancel a session, please be aware that your booking is subject to a rigid 48-hour cancellation/rearrangement policy. If I do not receive a minimum of 48 hours notice of cancellation or rearrangement, I will still charge for the appointment in full. If a £1 pre-authorisation payment has been taken on your debit or credit card for the first session, I reserve the right to use these card details to charge for the appointment via PayPal. If I have not taken a pre-authorisation, I will raise an invoice and email it accordingly.

      Terms and conditions of how sessions are run will be set out in your ‘Working Agreement’ document. This document you will receive by email after you book your first session. I am always happy to discuss this contract and make changes to suit your needs.

      If you have booked a two-session smoking cessation programme and attended one session, there is no refund for the second session. You will, however, have that session as a 50-minute session ‘credit’, which you can use for a future session, or gift to a friend to use in your place.

      If you have paid for a package of sessions and in so doing received a discount for a block of sessions, cancelling will mean you are no longer entitled to the discount rate. Any sessions attended will revert to the regular session fee of £100 an hour/ 50 minutes. A refund will be based on that rate.

      No client financial information, including credit or debit card details, is stored by Deep Dive Therapy. We retain client email addresses for the purposes of communicating regarding a client’s sessions or for marketing purposes. We do not share your information with any third party or partner. As a therapist, I make brief notes, for myself, to summarise sessions. These notes are kept locked and secure. Only I have access to them. Notes are destroyed when no longer needed. Notes are stored for seven years due to United Kingdom legal requirements.

      Sessions are confidential. I will not share anything you say with anyone else. I hope you will feel free to talk openly and sessions can feel like a haven, a safe space to be honest.

      However, there are two scenarios in which I may share information about you with someone else. The first is if I should consult a colleague or supervisor to ask their advice about how best to help you. In this situation, I will not use your name and will change some details to ensure your identity is kept confidential.

      The other scenarios which are relevant are if I feel that you may harm yourself or others or if you talk (boast) about committing a serious crime. 
      Unless it is an emergency, I will always discuss with you before speaking to someone else about you. You should feel confident about how sessions work and not feel any need to hold back on anything you wish to say. Please ask me any questions about this, so it is clear.

      As much as I would love to 100% guarantee you success, sadly I cannot do so.

      Many think that hypnotherapy, in particular, is like a magic wand. Popular thinking is that a client doesn’t need to do anything actively and the hypnotherapist will miraculously remove whatever problems a person has. I wish it was that simple. You will need to do some work too. All the great changes you wish to see must be carried out by you. You are responsible for your decisions, habits, choices and mindset.

      What I can guarantee is that I will work my hardest for you. I promise to provide you with the best tools I have, to ensure you have the greatest chances to succeed. In return, if you have strong determination and are prepared to roll your selves up and commit to the ‘work’, I do hope you will see some wonderful changes.

      I’m passionate about what I do. I really get a great deal of joy and satisfaction seeing people receive results far and beyond what they expected. I hope this will be the case for you also.

      Hypnotherapy is the use of hypnosis for emotional and behavioural change work. Hypnosis is really the guiding of someone into a relaxed state. During hypnosis, your eyes are closed and you are relaxed. However, you are able to hear everything that is going on. You do not lose control and can open your eyes if there is a need to do so. It is a myth that you can be tricked into doing something you would object to. Clinical hypnotherapy uses hypnosis to guide you through some helpful and powerful visualisations. Hypnotherapy is relaxing and addresses subconscious patterns of thought so that you can shift mood, thoughts and ideas.

      In general, most people can experience hypnosis. In my experience, it is rare that someone is unable to go into a ‘trance’. However, if you find it very hard to relax or find it difficult to trust other people, it is still possible but may just be harder work for your therapist. It is not advised to undergo hypnotherapy if you have recently drunk alcohol or taken drugs or strong medication. Check before your session if you have any concerns about your suitability.

      Many clients find that between one and four Deep Dive therapy sessions are sufficient to make some wonderful changes. We get to the underlying issues quickly and set you on a positive course. However, life coaching is about longer-term support over a few months. Coaching is ideal for someone navigating ongoing work projects and relationships, wishing to create change, or perhaps get used to new life circumstances.

      In other words, life coaching or executive coaching helps you succeed in challenging changing or ongoing situations. So, for example, a person suffering from high anxiety may have just a few sessions. However, someone going through a divorce or navigating running a new business may need more ongoing support. Sessions are in person in King's Cross, London or online.

      To explain why we collect your personal data and what we do with it, please refer to the privacy policy page. We have updated our privacy policy to meet the new European Data Protection Law, also known as the General Data Protection Regulation (GDPR).

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      180 - 186 King's Cross Road
      WC1X 9DE